BICYCLE DESIGNS

Designing for a bike presents a unique set of challenges. It's one part product design, one part branding, one part moving sculpture. It's always a constant balance between unique and relatable. There are no real flat surfaces, and it's never viewed at the angle you hope it would be. It's static. It's connetic. It's personal. It's a challenge.

Working with Product Manager Waye Doran, and company co-founder Austin Stoffers, we try to approach each new project as the most important bike we've ever designed. We look to build a product that we'd want to ride, and something that we're all proud of. I'm happy to say that we feel that way about these bikes.